When high-intent consumers ask ChatGPT or Perplexity for recommendations in your category, are you in the answer — or are your competitors? This calculator estimates the annual revenue at stake.
How AI recommendation moments work
1
Consumer asks AI
A high-intent buyer asks: "What's the best [category] in [city]?" or "Where should I book for a special occasion?"
2
AI searches at scale
The model pulls from hundreds of sources — articles, reviews, directories, social proof — in seconds.
3
Brands get named
Brands with strong visibility signals appear in the recommendation. Brands without them don't exist in the answer.
4
Consumer acts
The consumer books, buys, or clicks through — at conversion rates 2× higher than organic search (Salesforce, 2025).
Real example
"When a prospective client asked ChatGPT how to book a specialty food experience, four competitors appeared by name. A premium specialty food brand — well-known in its city — was completely absent."
This wasn't a ranking issue. It was a visibility issue. AI had no strong signals associating a premium specialty food brand with its own category. Every AI recommendation moment was a missed booking — before a single dollar of budget was spent.
Calculate Your Gap
Your AI inclusion rate is the starting point. Select your business type below to calculate the annual revenue influenced by your brand selection gap.
Use single order value for one-time purchase brands. Use annual subscriber value if you have a subscription program — e.g. a subscriber worth $300/year.
Your score from the AI Visibility Audit, or your best estimate. Most unoptimized brands score 8–18%.
Estimated Annual Revenue Influenced by Your Brand Selection Gap
Conservative estimate based on 8% conversion rate. Top performers in your category maintain 70%+ AI visibility. Actual exposure may be higher — AI-referred buyers convert at 11–14% (Salesforce, 2025).
You're above the category average — but top performers score 70+. Here's what the remaining gap costs.
Book a call to discuss how to close the gap and reach the top tier.
See Your Full AI Visibility Score
The free AI Visibility Audit gives you a scored report across 4 dimensions — brand discovery, category authority, reputation signals, and purchase visibility — with specific recommendations to close your gap.